Showing posts with label Bra Industry Gossip. Show all posts
Showing posts with label Bra Industry Gossip. Show all posts

Sunday, August 1, 2010

MUST READ....Important Update

I have some SUPER exciting news

BRA QUEEN EXPOSED is moving to www.braqueenexposed.com so be sure to subscribe to the new site or if you have a RSS feed change it to the new domain.

Re launch GIVEAWAY....FREE when you subscribe the ever popular Love Your Life Challenge. I also have a $100 gift voucher to GIVEAWAY to BRAVA Lingerie

Thank you for your support and I hope you join me over at BRA QUEEN EXPOSED and we can continue on this amazing journey.

Tuesday, July 13, 2010

Bras Boobs & Bubbles...calling all D to K Cups

Bra Queen takes the dreaded bra shopping experience and turns it into a great time.



Come and enjoy some bubbles and nibbles while watching a Fashion Parade with real models.
Then get Professionally Fitted into a beautiful bra that will lift, support and have your girls exactly where they should be and you'll feel fabulous at the same time.
Gone is the dreaded bra shopping experience with ugly ill-fitted bras, you will have heaps of bras to choose from and you will leave feeling like an absolute goddess.

Tickets are $30 and they include-
* Champers and nibbles on arrival
* $30 gift voucher to spend in store on the night (excludes already reduced items)
* Real Women's fashion parade
* Professional bra fitting
* Be uplifted by Australia's #1 Bra Critic & Lingerie Business Coach Bra Queen

CALLING ALL BRA SIZES D Cup to K Cups
The next Bras, Boobs & Bubbles is powered by Brava Lingerie Melbourne
Tuesday 20th July
6:30pm to 9pm
487 High St Prahran VIC 3181

Tickets are STRICTLY LIMITED so BE QUICK

Tuesday, June 8, 2010

Star in a Bra Top 10


Curvy Kate has just released the Top 10 in their Star in a Bra contest, every year Curvy Kate search for their real woman model in the Star in a Bra contest.
Now it is time for you to have your say...it's time to vote. Who do you like?
I'm leading towards Anna B myself.



We are seeing a whole lot more of lingerie companies conducting contests like this. Recently Marks & Spencer announced they are looking for a DD Cup+ model. Which is great because more people are becoming aware of the fact that people prefer to see real woman. Lets see how real they go shall we... we all know big companies play it safe and don't often think outside the square.

Saturday, May 22, 2010

HAPPY 10th BIRTHDAY DeBra's


To celebrate what has been an amazing 10 years for DeBras they are having a MASSIVE SALE 25% OFF all your favourite brands Triumph, Playtex, Berlei, Panache, Fayre Form , Bella Bodies and Curvy Kate. Offer ends 30th May so BE QUICK.

www.debras.com.au

When I first spoke to Debra Kinney the founder of DeBras I could see the burning desire, the passion and the love in her eyes when she said this "I want to have bras for every body". 10 years later and it continues to ooze out of her and that's what I love about her.

HAPPY BIRTHDAY DEBRA!


Friday, May 21, 2010

The Debate on Bigger Busts




This week we seen on ACA about the new M Cup Bra, well the not so new because I know my girl Debra over at DeBras has stocked it for quite some time. So it's matter of it being available however no one importing it or not many.

Anyway that's not my debate! My debate is-

"Professionals" saying that our growing bust size is due to our growing waist line which I think is a complete load of bollocks.

We are just better educated about bras, we are catering for larger cup sizes so we aren't squeezing ourselves into small bras and we have fantastic Lingerie Boutiques that excel in bra fittings. We are actually smaller in the back with a growing amount of women being fitted with back size of 6 and 8 and cup sizes of F to J. So it's really not a matter of "Growing waist lines" at all.

Here's what Chiropractor Dr Simon Floreani says there are a number of contributing factors to our ever growing bust sizes.

"Expanding waist lines" he says is one of them.

"And there's other factors like there is oestreogen inhibotors or hormone disruptor's in much of our food, our diet, our lifestyle," he says.

Good bra support is of vital importance with heavy breasts. That I totally 100% agree with!

I stand by what I always say "Stand in the mirror side on and if your girls are south then you are wearing the wrong bra. Whether you are a D Cup or and M Cup. It's makes no difference."


Wednesday, May 19, 2010

Damaris Lingerie the International Player....

Damaris prevails as the ‘international player’ for lingerie


On the 13th May 2010, Europe’s biggest exhibition organizers, media partners and
fashion players gathered at The Landmark London for The UK Fashion & Textile Export Awards. Presented since 1986 by HRH The Princess Royal, President of the UKFT and the event’s organizer, the awards are the fashion industry’s very own Oscars to recognise outstanding sales performance beyond the UK domestic market.



Damaris was the official winner in the lingerie/beachwear category, sponsored by
Salon International de la Lingerie, the prize was a stand at Mode City Paris in September. This prestigious award was granted to a small and thriving business whose growth is dependent of representing Britain in international trade. Of the two brands under Damaris Ltd, Damaris, and particularly the diffusion line- Mimi Holliday,has seen extensive development in export season on season.



Since 2007, Mimi Holliday Collections have increased in stories and styles by 300%, offering 16 stories and two continuity lines. An 188% increase in sales over the past year is directly linked to the continued commitment and growing investment into four annual trade shows. Such events not only support the growth of current accounts, they also allow crucial contact with new customers, from which there is vast demand to see the collections first hand.

The deputy director of UKFT, Paul Alger, described prior to the event that being shortlisted for, or even winning an award, “tells the world unequivocally that the business is an international player and is a great encouragement to all who work for a successful exporter by recognising the contribution of the whole team”. The event was hosted by actress and campaigner Joanna Lumley, who was also keen on receiving her ‘Absolutely Fabulous’ Damaris underwear.

www.damaris.co.uk

Wednesday, May 12, 2010

Star in a Bra

I'm all for keeping it real and I will support and encourage everyone else to do the same. So I applaud businesses that step outside the fashion, unrealistic, size zero no one looks like that industry.

Last week I showed you the controversial Ad for plus size women by Lane Bryant that got pulled for being "too risque". However the majority of you, myself included thought she looked stunning and so not risque. She represented women that are real and we can all relate too.

Curvy Kate is conducting their annual Star in Bra contest and have just selected the Top 30. They are real women from a variety of backgrounds, looks and nationalities. The winner will be the official Face of Curvy Kate.

To check out the models and vote click here

I have reviewed Curvy Kate's Collection so if you would like to read it you can do it here

Here are some of their previous winners....


Wednesday, May 5, 2010

Next Bras, Boobs & Bubbles VIP Night

OK so now I'm sorting out all of my Small Back and Bigger Busted sisters! Calling all size 6+ and D to K Cups.


Bra Queen takes the dreaded bra shopping experience and turns it into a great time.

Gathering a small bunch of women who have similar bra sizes and creates a night full of laughs, bubbles & bras that are made just for you. So no more searching through stores trying to find your size and shape, it’s all done for you.

Come and enjoy some bubbles and nibbles while watching a Fashion Parade with real models.

Then get Professionally Fitted into a beautiful bra that will lift, support and have your girls exactly where they should be and you’ll feel fabulous at the same time.

Gone is the dreaded bra shopping experience with ugly ill-fitted bras, you will have heaps of bras to choose from and you will leave feeling like an absolute goddess.

Tickets are $30 and they include-

* Champers and nibbles on arrival

* $30 gift voucher to spend in store on the night (excludes already reduced items)

* Real Women’s fashion parade

* Professional bra fitting

* Be uplifted by Australia’s #1 Bra Critic & Lingerie Business Coach Bra Queen

CALLING ALL BRA SIZES 6+ and D Cup to K Cups

The next Bras, Boobs & Bubbles is powered by Brava Lingerie Melbourne


Monday 17th May

6:30pm to 9pm

487 High St Prahran VIC 3181

Tickets are STRICTLY LIMITED so BE QUICK


Wednesday, April 28, 2010

Plus Size Too Sexy For TV? US Ad Got Pulled....

Lane Bryant just launched their brand new Cacique lingerie ad and now claims that ABC network rejected their Ad for being "too sexy." What the?

Yes! That is right it was due to air during US Dancing With The Stars (where they wear very little) however it got pulled because it showed too much cleavage.

What do you think?




To be honest when I first watched this I was a little taken aback because I thought I have never seen a plus size lingerie company be that daring but I thought "Man, she looks hot!" Too much cleavage that's just ridiculous too risque I've never heard so much BS in my life. I actually thought it was so clever, tasteful and it makes you feel like you can be more then a Mother, a Partner or whatever. You can feel like a sensual woman who can feel great everyday.

Here's what Fox said

“We didn’t treat them any differently than Victoria’s Secret,” a Fox spokesman said. A rep for ABC declined to comment. Fox had asked Lane Bryant to flash less flesh, the source said. But the label said no. Both networks had a first glimpse of the disputed ad last month from Lane Bryant execs.”They sent the storyboards in late March to Fox to approve. Fox rejected them, saying it was too racy, too risqué,” the source said.

ABC says plus size retailer Lane Bryant’s claims that the network refused to air a commercial featuring a model in lingerie are no more than a fabricated publicity stunt. And Lane Bryant thinks the net’s executives are a bunch of prejudiced boobs.


Here is the Victoria Secret Ad that is aired on the very same Network





Your Thoughts?

Monday, April 26, 2010

FABULOUS FEATHERED KNICKERS FLY HIGH FOR BRISBANE DESIGNER

Introducing VFox by Vanessa Foxover, you know I love to introduce you to awesome Lingerie Designers. I love Vanessa because she is super passionate not to mention extremely talented. Here's why VFox is hot-

Vanessa Foxover approaches every piece as an untold love story “I see everything I create being inspired by love and romance. Everything I make is a celebration of love and like love itself, my designs only become stronger. They acquire their own history, precious moments that are preserved in time forever”.

Think glamorous, think extravagant, think Ziegfield Follies and Busby Berkeley films of the 1940s and 50s. These are knickers that women will love; these are knickers to feel outrageously gorgeous in.

It’s no wonder that Brisbane’s burgeoning burlesque scene have already snapped up the first pieces from the VFox label. Vanessa says that although her knickers are popular with dancers and showgirls, everyone loves wearing them.

Perfect for the bedroom, honeymoon, anniversary or whenever you’re spending time with someone you love, Foxover says “Every piece has a story, a life and a journey of it’s own to embark on. The journey only begins with my creation, after that you add your own story’.

These beautiful knickers are guaranteed to make you feel very special and very beautiful. Everyone needs a little glamour now and then!

Stocked exclusively by luxury lingerie boutique Puritan in James Street Brisbane






Thursday, April 8, 2010

Kiss Me Deadly Giveaway...

A little while ago I introduced you to Kiss Me Deadly,

Kiss Me Deadly has joined forces with Lingerie Addict and they are having a super GIVEAWAY to the value of over $300.

Cup Sizes up to DD

Here's what you can win...



To enter pop over to Lingerie Addict

Wednesday, April 7, 2010

Kelly Brook for Ultimo Lingerie



Va Va Voom chickie boom chickie boom

I am just loving the lateral thinking of these lingerie designers, it's a creative way to market their brand and it's cost effective. Two of my favorite lingerie brands have ventured into the You Tube arena. I first showed you Chore by Damaris and now Ultimo has followed featuring their new model Kelly Brook. The bra she is wearing provides a great shape her breasts looks fantastic.

Wednesday, March 31, 2010

KU SHU SHU LINGERIE

Introducing Australian lingerie collection KU SHU SHU by Judy Anderson.

KU SHU SHU is heavily influenced by her favourite eras – opulent 18th century costume, the 1920s jazz age and the hourglass 1950s New Look – KU SHU SHU contains unique pieces, created for the wearer to cherish for many years.

Luxurious stretch-woven silk, one-of-a-kind prints and attention to detail in design; the launch of local lingerie label KU SHU SHU targets the discerning woman who loves classically beautiful lingerie.



About the Creator:
A boutique collection of luxurious stretch woven silk lingerie and loungewear, KU SHU SHU was launched in Sydney in 2010 by designer Judy Anderson. Judy grew up amongst the spectacular scenery of northern NSW and, upon finishing school, she enrolled in Fashion College, where her passion for design was nurtured and a talent for lingerie construction led her to her first job as a pattern-maker and designer for a leading Australian label. Her training in bras and corsetry construction was comprehensive and led to a twenty year career working with leading companies including Berlei, Marks and Spencer and Gossard in Australia, the United Kingdom, Portugal, the United States, France and Asia.

Judy’s working travels and collaborations with many wonderfully talented people inspired her to create her own unique label, KU SHU SHU, which reflects and draws upon the styles she admires.



For stockists go to www.kushushu.com

Friday, March 26, 2010

Carol Malony Lingerie

Is for my sisters with a love for high end couture fashion, attention to detail and luxurious material. They are made ever so well providing you with a great shape and feeling absolutely fantastic.

Carol Malony Lingerie
Available in sizes 32 to 36 (AU 10 to 14) Cups B to D.









To see more of this delicious collection check out Faire Frou Frou

Thursday, March 18, 2010

SURVEY- WOMEN WHO HAVE BREAST IMPLANTS


A client of mine is conducting some Market Research on women who have Breast Implants so if you have Breast Implants or you know someone who has them I would be ever so grateful if you could pass it on.

No names or email addresses required.

Take Breast Implant Survey Here

Wednesday, March 3, 2010

Chore by Damaris Lingerie

Now you all know that I LOVE Damaris Lingerie and their sister Mimi Holliday they are without a doubt the leaders in lingerie who aren't afraid to push the boundaries and the shape for smaller cups is the best.
I love this lingerie company because they always think outside the square and I just love that.

Here is their recent short film by Justin Anderson, it is fabulous!
Do you agree?

Thursday, February 18, 2010

Salon de la Lingerie VS Fashion Exposed Lingerie Expo



This years Salon de la Lingerie Expo in Paris was a great success and the exhibitors as well as buyers were happier and more enthusiastic than last year!

This is the place to be for all lingerie professionals. This year over 22,000 visitors eagerly walked through the doors to see 580 exhibitors sharing 40,000 sqm space.


CurveNY New York Lingerie Expo will be sporting over 250 Brands and 4000 people have registered to attend. So despite the Recession our lingerie fashion capitals have done exceptionally well. This makes me incredibly happy and hopeful that Australia has oodles of room for growth.

My contacts who went to Paris said it was absolutely bustling and the buzz was amazing and NY is NY so we would not expect anything less.

Last weekend Australia hosted our 2010 Fashion Exposed, the lingerie sector sported around 50 exhibitors however the majority of those are under the same umbrella so it appears much much smaller. Personally I felt it lacked energy and had little impact because it was the same brands we see every year and I didn't see the boutique labels that usually pack the punch and rocks out the fashion. I was not overly excited about the Spring Summer 2010 lingerie collections that were shown by our bigger labels.

HOWEVER my pick for the season, the labels the I feel rocked it out are;

Daniel Hechter- These guys have a HOT collection with divine materials and superior quality. They are available in A to D Cups and 10 to 14, they are NEW NEW NEW to Australia and I pray she got orders because I know you guys will love it.

Underwear of Sweden- Had a great lay out and Champers :) They weren't there with hardcore sales people like the majority of others. But their collection has a clean and fresh feel to it, I really quite like it.

Cake Lingerie- Is Australia's own Maternity range that represents quality material that feels gorgeous and look even better.

Friday, February 12, 2010

Super Sexy Valentines Day Lingerie Sets




Think outside the square this Valentines Day here is a taster of what Esty has this year.

Friday, February 5, 2010

FAIRE FROU FROU'S Valentine's Sale Up to 75% OFF

One of my Favourite Lingerie peeps are having well, a RIDICULOUS SALE! Up to 75% off...



For my readers I say "THAT IS AWESOME"

As a Business Coach I say "ARE YOU MAD"

If you would like a Va Va Voom Valentine's then check out Faire Frou Frou and you'll be all sorted they have a diverse range so you'll find something to suit I'm sure :)

Thursday, January 21, 2010

Megan Fox Teams Emporio Armani


Not that I have a girl crush on Megan Fox but; Yes I love her eyebrows and it just so happens that she is the new face (body) Emporio Armani Underwear.

Underwear Giorgio Armani recently revealed the first images of actress Megan Fox appearing in the official worldwide advertising campaigns for Emporio Armani Women’s Underwear and Armani Jeans, for Spring Summer 2010.

Giorgio Armani said, “Megan is young and sexy and has a lot of spirit. Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections”.

What do you think?